About Flowers Alley

A Small Business With Heart, Delivering Joy Across Melbourne

Flowers Alley’s mission statement is "Seeing beauty in every corner."

We love exploring every corner of Melbourne, and are constantly amazed and inspired by the quirky neighbourhood history, the wonderful people, and the deep-rooted cultures throughout our brilliant city.

Seeing the beauty at every corner often means sending warm messages with flowers to your loved ones in Melbourne.

The past few years have been a challenging time for Melburnians, especially for those with loved ones interstate or overseas, or are otherwise separated by distance.

Celebrating special moments together, sharing the love, and simply letting someone special know that you’re in their thoughts is what we’re all about here at Flowers Alley.

Our gorgeous flowers are the perfect way to connect, share, and feel joy, even when we’re apart. We know that with every bouquet we deliver, we’re spreading a little bit more love throughout our amazing city.

Flowers Alley creates a range of beautiful living gifts, from stunning floral bouquets and vase arrangements to lush pot plants, so no matter who you’re shopping for or what occasion you’re marking, do it with flowers. Send flowers from Cheltenham today with Flowers Alley.

Meet the Founders

James and Lyna

James and Lyna love exploring their city, and it’s while they’re surrounded by nature that they get the inspiration for their work.

With a background in creating bespoke floral designs for weddings and events, Lyna loves playing around with different seasonal flowers, fresh colours, and natural elements. Her favourite style is cottage garden.

James is her partner, and seeing the passion she has for floristry, joined Lyna on this journey to try something new! They started their business in August 2021, from their very own kitchen table. Business exploded quickly, and soon after, they moved into their warehouse in Cheltenham in November 2021.

While Lyna is in the warehouse creating beautiful arrangements, you’ll find James either behind the computer working on systems or out on the road delivering. James loves seeing people’s faces light up when they receive their flowers, making this a truly rewarding, positive, and enjoyable job. One day he will remember more flower names!

James and Lyna hope in the near future to grow their team as they expand into the wedding and events industry.

How We Incorporate Our “Seeing Beauty in Every Corner” Philosophy

We take our mission seriously; it’s more than just a slogan or an eye-catching statement.

We are committed to accountability and taking action, and we do so in the following ways.

We give back to our community

Here at Flowers Alley, we believe in giving back to the land we take from. So from every online order that’s processed, we donate a certain percentage to local organisations.

All donation outlets are updated on our Instagram, so make sure you follow along to find out how YOU have helped us support this community.

We also support our other floristry pals on Instagram because we see them as inspiration and neighbours - not competitors!

We say NO to floral foam

The last thing we want to do is damage Australia’s beautiful land.

Sadly however, others in our industry still rely on floral foam - or phenol-formaldehyde - which negatively impacts the environment and our health.

Wildlife dangerously try to digest it and floral foam is a listed carcinogen, meaning it is known to provoke cancerous growth in the body.

By choosing Flowers Alley, our customers support this worldwide campaign and say no to floral foam.

The #NoFloralFoam campaign has gained traction all over the world, and we’re proud to play a role in the campaign by utilising more sustainable options. Instead of floral foam, Flowers Alley uses chicken wire to fix flowers in place, where needed, but in some cases don’t need anything at all!

We reward our members

Flowers Alley offers a membership program where you can earn points that translate into rewards!

You get an initial 200 points just from signing up, and 1 point vfor every dollar you spend, plus 50 points if you follow us on Instagram. Join now!

250 points equates to $5 off your next purchase, or save up your points for a greater spend later.

Our rewards program is all about giving back to our loyal customers - you’re more than just an order number to us; you’re a part of the Flowers Alley family!

Shop Beautiful Blooms Online With Flowers Alley

Delivering to more than 300 suburbs across Melbourne and Mornington, sending flowers to a loved one is made easy with Flowers Alley!

And don’t forget, if you order before midday on a delivery day*, we can deliver your gift to your loved one on the same day! We also open up our deliveries to Sundays for special events such as Mother’s Day.

*Monday-Saturday, excluding public holidays

Alternatively, you can pick up your order from our warehouse at 10/35 Taunton Drive, Cheltenham - located right near Moorabbin airport. Just make sure to give us a call before coming!

If you’ve got a last-minute delivery or special request, we encourage you to give us a call as soon as possible and we’ll do our very best to help you out!

Got a question about flower delivery in southeast Melbourne, a special request, or just want to chat? Call now to speak to one of the Flowers Alley team: (03) 5985 7040 or fill in this form online and we’ll get back to you soon.

Follow our social media for endless inspiration and to brighten up your feed with our beautiful arrangements!

Instagram: @flowersalley_au

Facebook: @FlowersAlleyAU